Lately all I have been able to think about has been purple
cows and rhinoceroses. This post is about the purple cows.
Seth Godin’s, “Purple Cow” is one of the best reads I’ve had
in this early year. It is incredibly motivating and certainly relatable on an
individual level. With that said I have one negative critique that I’m sure
will set off a firestorm with the Godin faithful: The first third of the book
was unbelievably boring.
A lot of the open in this book is technical and speaks
directly to business minds and entrepreneurs that keep the wheel that is our
economy spinning. This is not me. I was a communications major in college,
which might be the furthest thing from the business program. Seth, I don’t
understand your charts and most of the info in those opening chapters went
right over my head, especially when I went back over the material at an even
slower pace.
But of course that’s not a knock on Godin, as much as it is
an open statement that the business thinking functions of my brain are pretty
much non-operational. But once I got past the technical part of this book, the
advice, aspects, insight and guidance Seth provides is just about second to
none.
The application of the purple cow I felt is not even restricted
to the formal business settings. I drew a ton of correlations between my own
personal walk and journey in life to the concept of the purple cow. Some of the
main things that I took away from this book included: staying sharp with
continual learning (whether formal or informal), constantly staying up to date
on the skills I bring into the workplace and for that matter even shortfalls
that I need to work on and to always seek out personal growth as a human being.
So in case there is any doubt in your mind, I assert that “Purple
Cow” is a must read, especially after the first third of it!
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